Übank collaborates with CleverTap to deliver omnichannel customer experience

CleverTap has joined hands with Übank, the digital banking application from VPBank to optimize, accelerate their user engagement and drive financial inclusivity.

Through this collaboration and integrating CleverTap’s solution into its digital banking platform, Übank can now drive user engagement more efficiently through the three major journeys - Payment, Deposit and Spending and shorten the average period time of deposit.

Gunneet Singh Bally, Head of Products, Customer Engagement, and Partnerships Übank said, "We at Ubank wanted a marketing automation tool with 5 distinct strengths: (1) high on personalization, (2) unbeatable on data security, (3) consistent new feature development in the pipeline, (4) deep on the use of AI and ML for customer profiling and segmentation, and (5) multiple ways of notification displays on the app. We've met these requirements at Clevertap with the support of the local business team and development centre; CleverTap has delivered what we have asked for in our customer engagement plan."

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CleverTap enables Übank to personalize their user experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs.

“We are excited to support Übank in their digital journey to serve millions of users in Vietnam. Powered by our AI driven and automated marketing capabilities, Übank can optimize their digital campaigns and achieve higher user engagement. We look forward to working closely with Übank to further streamline their digital banking operations”, Marc-Antoine Hager, Regional Vice President, Sales at CleverTap said.

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